Google Analytics is free but invasive (tracks users with cookies, requires GDPR cookie banner, slows your site). OSS alternatives are privacy-first, GDPR-safe, and faster.
Plausible is the privacy-first, cookie-free analytics that GDPR/DPDP-conscious sites use. 1KB script, no cookies, no consent banner needed.
github.com/plausible/analyticsPlausible is the privacy-first, cookie-free analytics that GDPR/DPDP-conscious sites use. 1KB script, no cookies, no consent banner needed. Self-host (free) or cloud ($9/mo). The default pick for new sites in 2026.
You want simple, fast, GDPR-safe analytics with no cookie banner.
You need session replay, funnels, or product analytics — PostHog is the answer.
Umami is fully OSS Plausible — same privacy-first model, but completely free if you self-host. Slightly less polished UI but battle-tested. The pick if you want zero recurring cost.
You want Plausible-style analytics but fully self-hosted for free.
You want managed cloud — Plausible's cloud is worth $9/mo for the convenience.
PostHog is full product analytics — page views, funnels, retention, session replay, feature flags, A/B testing, in-app surveys, error tracking. Way more than GA. Self-host or use the very generous cloud free tier.
You're building a SaaS and need product analytics (not just marketing site stats).
You only need page-view counting — PostHog is overkill.
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