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Migration guide
Migrate from MailchimpListmonk
Medium4-8 hours6 steps
Why migrate
Cut email marketing costs by 95%. Listmonk + AWS SES costs ~$5/mo for 100k subscribers vs. Mailchimp's $300+.
Step-by-step
- 1
1. Export Mailchimp lists
Mailchimp → Audience → Export Audience. Download CSV with subscribers + tags.
- 2
2. Install Listmonk
Single Go binary + Postgres. Run with Docker Compose for production.
- 3
3. Import subscribers
Listmonk has a CSV importer. Map Mailchimp columns to Listmonk subscriber attributes.
- 4
4. Set up SMTP/SES
Listmonk doesn't send email itself — point it at AWS SES, Mailgun, or Postmark. SES at ~$0.10/1000 emails is the cheapest.
- 5
5. Verify domain + DKIM/SPF
Critical for deliverability. Use SES domain verification + add DKIM/SPF DNS records.
- 6
6. Recreate campaigns/templates
Listmonk supports HTML, plain text, and Markdown. Templates are simpler than Mailchimp's WYSIWYG.
Gotchas to watch
- Mailchimp's engagement scores don't export. Start fresh.
- Automation workflows must be rebuilt in Listmonk (or via n8n).
- Deliverability requires proper SES warmup. Start with low volume and ramp up.
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